THE LIPSTICK THAT
GIVES BACK 100%

We share your Pride this month and beyond - and we support the LGBTQIA+ community all year long.

SHOP VIVA GLAM

Celebrate 27 years of giving back 100%
to support healthy futures and equal
rights for all with three special-edition
Lipsticks in Keith Haring’s signature
primary-colour palette.

GET THE LIPSTICK THAT GIVES BACK 100%

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK
100% TO SUPPORT
HEALTHY FUTURES
AND EQUAL RIGHTS
FOR ALL

Let’s break it down: When you spend $19
on a VIVA GLAM Lipstick, we donate $19
to support women and girls, the
LGBTQIA+ community and people living
with or affected by HIV/AIDS. There’s
no catch. It’s just pure giving back.

Lipstick / VIVA GLAM X KEITH HARING

Lipstick / VIVA GLAM X KEITH HARING

€20.50
3gr/ .1oz
Red Haring
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Lipstick / VIVA GLAM X KEITH HARING

Lipstick / VIVA GLAM X KEITH HARING

€20.50
3gr/ .1oz
St. Marks Yellow
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Lipstick / VIVA GLAM X KEITH HARING

Lipstick / VIVA GLAM X KEITH HARING

€20.50
3gr/ .1oz
Canal Blue
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JOIN THE VIVA GLAM MOVEMENT

OVER $500,000,000
RAISED GLOBALLY –
AND COUNTING!

The 27th celebration of our iconic
giveback program honours Keith
Haring’s artistic and philanthropic
legacy. Let’s keep GLAMMING.
Let’s keep GIVING.

  • MADE TO MIX AND MATCH

    3 SHADES.
    100% DONATED.
    LIMITLESS COLOUR
    COMBOS.

    Create infinite impactful looks with red,
    yellow and blue hues in Matte and Frost
    finishes that give back 100%.
    Each exclusive work of Pop art comes
    animated in Keith Haring’s symbolic
    street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH
    HARING IN CANAL BLUE

    The first step to statement
    green lips is applying a bold
    blue matte hue.

    LIPSTICK / VIVA GLAM
    X KEITH HARING
    IN ST. MARKS YELLOW

    TAXI! Pop on this pearlescent,
    cab-coloured Frost Lipstick
    to get glowing.

    STATEMENT GREEN GLOW

    In 27 years of VIVA GLAM, there’s never
    been a way to glow green – until now.
    Get this historic lip look with special-
    edition shades that give back 100%.

  • MADE TO MIX AND MATCH

    3 SHADES.
    100% DONATED.
    LIMITLESS COLOUR
    COMBOS.

    Create infinite impactful looks with red,
    yellow and blue hues in Matte and Frost
    finishes that give back 100%.
    Each exclusive work of Pop art comes
    animated in Keith Haring’s symbolic
    street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH
    HARING IN CANAL BLUE

    Start bold with our
    special-edition, true-blue
    Matte Lipstick.

    LIPSTICK / VIVA GLAM X KEITH
    HARING IN RED HARING

    Get artistic
    by layering on this vivid
    red Matte Lipstick.

    POWER PURPLE POUT

    Starring two special-edition shades
    that give back 100%, your purple lip look
    has never been more powerful.
    Mix and matte now!

  • MADE TO MIX AND MATCH

    3 SHADES.
    100% DONATED.
    LIMITLESS COLOUR
    COMBOS.

    Create infinite impactful looks with red,
    yellow and blue hues in Matte and Frost
    finishes that give back 100%.
    Each exclusive work of Pop art comes
    animated in Keith Haring’s symbolic
    street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH
    HARING IN RED HARING

    Take a bite out
    of the Big Apple with a
    vivid red Matte Lipstick.

    LIPSTICK / VIVA GLAM
    X KEITH HARING
    IN ST. MARKS YELLOW

    Polish lips with this
    pearlescent, taxi cab-coloured
    Frost Lipstick.

    BOLD ORANGE OPULENCE

    Orange you glad we made more than
    one special-edition shade that gives
    back 100% this year? Serve up an
    on-trend look with major impact instantly.

M·A·C VIVA GLAM

27

GET THE LIPSTICK THAT GIVES BACK 100%

CHANGING LIVES
SINCE ’94

When you buy any VIVA GLAM Lipstick,
we donate 100% of the selling price to local
organizations supporting women and girls,
the LGBTQIA+ community and people living
with or affected by HIV/AIDS

  • over 9,713
    GRANTS GIVEN
    TO 1,818
    ORGANIZATIONS
    IN 92 COUNTRIES

    viva glam

    27 years of

    giving a glam

  • OVER
    $500,000,000
    RAISED
    GLOBALLY –
    AND COUNTING!

    viva glam

    27 years of

    giving a glam

  • OVER
    19,000,000
    LIVES CHANGED
    AROUND THE
    WORLD

    viva glam

    27 years of

    giving a glam

LEARN MORE
ABOUT OUR MISSION

  • EMPOWERING WOMEN & GIRLS

    M·A·C VIVA GLAM partners with local
    organizations to fight for equal rights
    and healthy futures for women and girls,
    specifically around reproductive
    and sexual health education.

  • SUPPORTING THE LGBTQIA+ COMMUNITY

    M·A·C VIVA GLAM eliminates stigma
    and fights for the empowerment of the
    LGBTQIA+ community, specifically
    assisting homeless LGBTQIA+ youth
    alongside regional organizations.

  • FIGHTING HIV/AIDS

    M·A·C VIVA GLAM continues
    our mission and confirms our
    commitment to ending HIV/AIDS,
    one VIVA GLAM Lipstick at a time.

27 years OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights,
legendary faces and iconic
shades from the feel-good
history of M·A·C VIVA GLAM.

SEE TIMELINE

M·A·C cares

Our founding credo – All Ages, All Races,
All Genders – remains more integral to who
we are now than ever before, as we fight for
the rights and freedoms of marginalized
communities around the world.

learn more
  • conscious beauty

    CONSCIOUS
    BEAUTY

    © Keith Haring Foundation.
    Licensed by Artestar, New York

  • mac cares

    back 2
    M∙A∙C

    © Keith Haring Foundation.
    Licensed by Artestar, New York

  • diversity and inclusion

    diveristy & inclusion

    © Keith Haring Foundation.
    Licensed by Artestar, New York