PUT YOUR
MONEY WHERE
YOUR MOUTH IS!

You have the power to support healthy
futures and equal rights for all with three
iconic shades of M·A·C VIVA GLAM
Lipstick that give back 100%.

WAT U SPENDEERT IS WAT WIJ GEVEN

GIVE BACK 100%
TO PROMOTE HEALTHY
FUTURES AND EQUAL
RIGHTS FOR ALL

Laten we het even van naderbij bekijken: When you spend
$25 on a VIVA GLAM Lipstick, we
donate $25 to local organizations
championing equality. Er zit geen addertje onder het gras.
Het is simpelweg iets teruggeven.

NIEUW!

VIVA EQUALITY

VIVA GLAM I IS NOW

VIVA HEART

VIVA GLAM II IS NOW

VIVA PLANET

VIVA GLAM III IS NOW

VIVA EMPOWERED

SINCE 1994, M·A·C VIVA GLAM HAS RAISED

OVER $520,000,000
RAISED GLOBALLY –
AND COUNTING!

30 years later, the iconic Lipstick that
gives back 100% has been maxed out to
give lips more colour, more comfort and
more longwear with a new silky matte
finish, new luxe look and new moisturizing
formula – now in four shades.

SHOP THE LIPSTIDCK THAT GIVES BACK 100%

JOIN THE VIVA

GLAM MOVEMENT

Let's keep glamming and let's keep GIVING

with M·A·Cximal Silky Matte VIVA GLAM

Lipstick!

LEARN MORE ABOUT OUR

EXPANDED MISSION

30 YEARS OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights,
legendary faces and iconic
shades from the feel-good
history of M·A·C VIVA GLAM.

M·A·C CARES

Our founding credo – All Ages, All Races, All Genders – remains more integral to who we are now than ever before, as we fight for the rights and freedoms of marginalized communities around the world.